Meaningful and perfectly packaged children's books and subscriptions. Handpicked by people who care, just like you. 

At the Heart of Hullabaloo...

are our six Amazing Attributes: Kindness, Curiosity, Intelligence, Imagination, Bravery, and Empathy. 

Parents strive to instill these qualities in their children, and our gifts do too. Each hand-picked offering and every major company decision is made with these Attributes as the guiding force. We also believe that inclusion matters. We work hard to find books and collaborations that lift up people from all walks of life, fostering accessible connection for adults and children alike. 

Plus, we practice what we preach. For every purchase, we donate books to underserved school libraries and children in need.

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